Get the feeling again!

Swing Wing

by Transogram

Transogram came out with some pretty cool toys in the 1950s and 1960s. This was not one of them. It’s lame. The children in the commercial are not really having fun. It’s annoying to watch. I even irritated myself when I tried to sing the song.

“It’s a new thing! It’s a fun thing! It’s a Swing Wing!”
It’s a what?
“It’s a Swing Wing! It’s a wing ding! A brand new Transogram fun thing!”
It’s a what?
“It’s a Swing Wing! It’s a fun thing! A now at your favorite store thing!”
It’s a what?
“It’s a Swing Wing! It’s a fun thing! An everybody’s gotta have one thing!”
“A Swing Wing! A fun thing!”
etc… more toy slogans and lyrics…

By definition, the Swing Wing is a toy. Many have said it’s similar to the Hula Hoop. The Swing Wing maintains its motion by a rhythmic rotation or movement of parts of the body. This fact makes it similar to the Hula Hoop.

Unlike the Hula Hoop, the Swing Wing must be attached to the body. It’s worn on the head and twirled by moving the neck and/or body in a back and forth, or circular, motion. The Swing Wing was developed by Transogram Games and introduced in 1965. An article on Wikipedia indicates speculation that the toy was recalled due to injury suffered in the necks of children caused by the continual jerking motions required to use the toy.

Also according to Wikipedia, the Swing Wing has made appearances on Fox News Channel’s late night show Red Eye with Greg Gutfeld on May 22, 2008 (May 21 for PDT), G4’s Attack of the Show and The Ellen Show.

How can the children possibly be having fun? They no doubt were coached to smile while using the Swing Wing, as all good actors should. However, it’s pretty obvious that the toy is more work than play. One has to wonder what redeeming value is obtained by the continual use of such a device.

What child, after the first few go-rounds with this toy actually went to his room and said, “Hey, I know, I’ll play with my Swing Wing!” Or who rushed home from school in eager anticipation of strapping on the plastic hat so they could rotate their head multiple times while the plastic ribbons whipped dangerously close to their eyes? Could there actually have been more devious children who snuck the Swing Wing into their lunch bag for the day because they couldn’t wait until they got home to gyrate their necks in a headache-inducing spin?

What a game. What a toy.

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