Front cover of a 1973 Blue Chip Stamps catalog.
There was a catalog lying on coffee tables throughout America back in the 1970s. Children around the country would pick up the catalog and browse through the toy section. Imaginations ran wild with thoughts of, “If I had a million dollars…” “For Christmas…” “I’m getting this for my birthday…” “I want…” and “Can I have…” The Blue Chip Stamp catalog was used to redeem the popular trading stamps for TOYS (if you were a kid) and lots of other stuff if you were an adult.
Click here to watch the movie of the Mattel Toy Factory from the 1950s.
This is a 1950s film that shows the inside work involved in the planning, design and manufacture of Mattel’s Jack-in-the-Music-Box toy. This film depicts how it was in the days when simple things like this were made in the USA. It is both educational and fun to watch. Although this is a public domain film, it has been edited for length and content. The beginning of the film shows various products made and assembled in other factories. Of course, we are more interested in the portion of the film that contains the manufacture of toys. Consequently, we show the Mattel Toy Factory here. In the film, factory workers assemble and test Mattel’s Jack-In-The-Music-Box,
Click here to watch the TV commercial!
It’s the Action Kids. What in the world are they up to now? The leader of the Action Kids gazes ominously at his gang. “Let’s get right down to business.” “Business? What business?” The Action Kids lift their rugged steel Carry-All Action Play Sets to the table. “Fun business!” Hey wait! Isn’t that Peter Brady?!
Pull the lever!
Aimed at a younger age group, Marx produced the Pull Lever and Learn
tin toy in 1968. This is a simple educational, sight-recognition and reading toy that might remind you of an alternative to Matell’s See ‘n Say
. The See ‘n Say was an educational toy created by Mattel in 1965 after the success of its talking Chatty Cathy doll. In contrast, the Marx Pull Lever and Learn
toy has no intended
sound. The only noise this vintage tin toy makes is the spinning of the metal drum and the clink of the handle as it locks the drum after it springs back into place.