by Kolner Prameta
One of the nicest collectible car toys from the 1940s-1950s is a diecast wind up car by Prameta Kolner. The car was made in occupied West Germany Brit Zone, after World War Two. These wonderful toys came in a shiny chrome finish or black, as well as yellow, red, blue, cream and green, with differing shades and tones of these colors. Some of the uniquely awesome features of these cars is their front turning wheels and front turn signals that “light up”.
Front cover of a 1973 Blue Chip Stamps catalog.
There was a catalog lying on coffee tables throughout America back in the 1970s. Children around the country would pick up the catalog and browse through the toy section. Imaginations ran wild with thoughts of, “If I had a million dollars…” “For Christmas…” “I’m getting this for my birthday…” “I want…” and “Can I have…” The Blue Chip Stamp catalog was used to redeem the popular trading stamps for TOYS (if you were a kid) and lots of other stuff if you were an adult.
The Green Machine by Marx, brodie
According to the Marx Toy Museum online
, Marx produced ride-on toys throughout its many years of toy production. Starting with simple ride-on trains and fire engines, to the battery operated cars of the late 50s, the Stutz Bearcat of the early 60s, Marx moved on to develop perhaps their most memorable, the Big Wheel and its many variations. The best and coolest variation on the Big Wheel was the Green Machine.
Watch the 1960s TV commercial HERE!
Mattel V-RROOM! Guide-Whip Racer
In 1963, Mattel brought us this precursor to remote control cars. The V-RROOM! Guide-Whip Racer –
The V-RROOM! Guide-Whip Racer is controlled by a string that’s attached to a stick held by the “driver”. Mattel said, “…you control the action…” Test your skill on the slalom course, or go head-to-head with your racing buddies! Best of all: the faster it goes, the louder it gets!
by Rueckheim Bros. & Eckstein, Borden, Frito-Lay
Click HERE to watch Jack Gilford in a classic TV ad.
Cracker Jack Prize, front view.
In 1964, Borden purchased The Cracker Jack Company from Rueckheim Bros. & Eckstein. At that time, Frito-Lay lost the bidding war to Borden.However, Borden finally sold the Cracker Jack brand to Frito-Lay in 1997. Since 1912 when it was still owned by Rueckheim Bros. & Eckstein, The Cracker Jack Company put prizes into every box of Cracker Jack. The prizes were low quality, garnering a much-deserved status as cheap. References to the value of the prizes, “…it came in a Cracker Jack box,”
is a long-standing testament to their quality.
Thunderstreak! Thunderstreak! Thunderstreak!
See it in action HERE!
The High-Power Prop
The new super speed hydrofoil with five-position hydro-fin, you set for action.
Rev up the high-power prop… (Wind the rubber band.) Position the rudder… Check your course.
Thunderstreak speeds across water! For submarine action, it crash dives under water! Thunderstreak propels itself on maneuvers. You can make it turn, make it roll or bank! Then, Thunderstreak rises, surfaces and speeds away!
Kenner SSP – Super Sonic Power! World’s Fastest Racers!
These beauties were ready to race. No batteries required. No track required. And Gyro-powered! Get the Sonic Sound models of SSP and you hear the “howl of power”…sounds like real racers! According to the Owner’s
booklet, you can collect and race according to authentic racing classes…Dragster, Futuristic, and Speed Shop. You could also join the exciting SSP Club! The cool display-type boxes the SSPs came in touted the racers’ Revolutionary power system. “The speed is in the gyro-wheel!”
Click to watch the video.
In the 1950s, Aurora bought the rights to the “Model Motoring” slot car racing system from Playcraft, an English toy manufacturer. Aurora then released its first HO-gauge racing sets in autumn, 1960. Aurora steadily improved the models’ chassis and incorporated popular race car body styles. Consequently, Aurora’s “Model Motoring” race sets sold well. By 1965, the company had sold over 25,000,000 cars.
Watch the video here!
Here’s a cool ad from a comic book.
In the mid-1960s, Transogram released its successful battery operated car toy, the Trik Trak. It came in a variety of sets including the starter “Cross Country Road Rally” set and the “Dare Devil” set pictured here. The playsets touted a “variety of layouts for play all over the house” and “no assembly required, ready to run on any flat surface”.